I *think* part of the problem is the file isn't actually transferred directly between the two drives, but is going to your Windows 7 machine and back. That means you are really getting 9MB/s out of the network link. That doesn't seem to bad to me for a two way link on a pogoplug.
Are these large files? Because large files will copy faster. Why don't you see what speed to you get if you copy a large file to or from your Windows 7 device? For reference a ReadyNAS NV+ typically gets about 25 – 40 MB/s on GigE. I would guess you would see about 15MB/s on a pogoplug at best (but that is a complete guess).
You could try the usual suggestions (change your MTU [1] and enable Jumbo frames) to see if that helps at all. I'm not sure the pogoplug supports jumbo frames though.
[1]
http://en.wikipedia.org/wiki/Maximum_transmission_unit